Hype Rank

The sneaker brands social media talks about now

Which brands keep showing up when creators pick the best sneakers for men — counted across YouTube, TikTok and Instagram, newest counting most.

83roundups

57creators

90 daysJul 4 – Oct 2

74YouTube
2TikTok
7Instagram

1
Mid-range
New Balance
38 creators53 roundupsnewest Sep 27
No.2
Mid-range
Nike
36 creators52 roundupsnewest Sep 27
No.3
Mid-range
adidas
32 creators50 roundupsnewest Sep 27
No.4
Mid-range
Asics
23 creators32 roundupsnewest Sep 27
No.5
Mid-range
Hoka
14 creators20 roundupsnewest Sep 27
No.6
Budget
Puma
16 creators17 roundupsnewest Sep 27
No.7
Budget
Vans
15 creators18 roundupsnewest Sep 27
No.8
Mid-range
Brooks
12 creators17 roundupsnewest Sep 28
No.9
Budget
Converse
12 creators15 roundupsnewest Sep 25
No.10
Mid-range
Salomon
10 creators10 roundupsnewest Sep 24

How the Hype Rank works attention, not quality

We read sneaker roundups — “best sneakers”, “top 10”, “every man should own” videos and posts on YouTube, TikTok and Instagram, not running, gym or court-sport ones — posted in the last 90 days, and count the brands they name. Each creator counts once per brand, newer roundups count more (a roundup loses half its weight every 30 days), and a brand needs at least 2 creators. A brand’s own accounts do not count. Attention is not quality: the Hype Rank does not move a brand’s place in the Brand ranking. Method hype-rank-v2, 2026-10-04

Brand ranking: scored by verified verdicts The sneakers creators name most