Hype Rank
The sneakers social media talks about now
Which models keep showing up when creators pick the best sneakers for men — counted across YouTube, TikTok and Instagram, newest counting most.
83roundups
57creators
90 daysJul 4 – Oct 2
- 74YouTube
- 2TikTok
- 7Instagram
- 1
- No.2
- No.3
- No.4
- No.5
- No.6
- No.7
- No.8
- No.9
- No.10
How the Hype Rank works attention, not quality
We read sneaker roundups — “best sneakers”, “top 10”, “every man should own” videos and posts on YouTube, TikTok and Instagram, not running, gym or court-sport ones — posted in the last 90 days, and count the sneakers they name. A model counts when it is named with its brand, as in “adidas Samba”. Each creator counts once per model, newer roundups count more (a roundup loses half its weight every 30 days), and a model needs at least 2 creators. A brand’s own accounts do not count. Attention is not quality: the Hype Rank does not move a pair’s place in the Sneaker ranking. Method sneaker-hype-v2, 2026-10-04
Sneaker ranking: scored by verified verdicts The brands creators name most